If you’re familiar with us over here at Shubert, you know how proud we are of our history. When it comes to Telecharge and STAR, we’re especially proud to be the only ticketing system built by Broadway, for Broadway. But it’s not just our past that’s important; it’s where we’re going that really makes the difference. Which is why we’ve introduced a number of new technologies that are helping Broadway operate at its best—now and into the future.
Why does a Broadway-focused system matter in today’s world? Why should shows care about being on a website centered on the shopping habits of Broadway theatregoers? In the next few blog posts, we’re going to try and answer those questions and provide some insight into how Telecharge serves Broadway and its ticket buyers.
We hope these posts start a discussion, and of course, we’re always here to answer questions and talk about how Shubert can help your show. Enjoy!