Likes, Tweets, Posts, Followers Pt 2

Posted by Brian Mahoney, Vice President – Ticket Sales

This is part 2 of the information on social media usage we obtained from the last survey.   With five questions on social media, spreading it over multiple posts made sense so no one’s eyes glazed over.   

Twitter reach and usage for Broadway is much lower than for Facebook – at least among Telecharge ticket buyers.  

• We asked “Have you ever received a tweet about a Broadway show”; 11% said yes.   Twitter reach for Telecharge buyers was light in the suburbs (8%) and heavier in NYC and amongst out of town customers (both13%) but still not very high.    
  
  
• As for sending tweets, only 10% of Telecharge customers had: 6% of the suburban respondents and 11% of out of town and NYC customers.    
  
  
• Almost twice as many NYC and out of town customers sent a tweet about a show as suburban customers.  
  
  

Comparing Twitter to Facebook, Telecharge customers reported that posts in a Facebook newsfeed reached 4 times as many people as tweets about a show (and 4 times as many people posted about a show on their Facebook page as sent a tweet about a show).    

Telecharge customers were slightly less inclined to write on their own Facebook page about a show (either their experience at a show or their plans to see a show) – 36% - than their friends or relatives whose Broadway experiences showed up in their newsfeed – 44%.   

The next post on social media will include data on average age of those who use (and don’t use) social media.