Are these two programs competitors, meaning it is either or, or complementary? I guess it depends on who your audience is. As this is the time when shows are looking at which programs they will use for the sluggish fall season it seemed like a good time to do some research.
Seasons of Savings. Last fall (2014) for Telecharge shows two thirds of the sales (66%) were to suburban customers, 21% to out of town and 13% to the city residents (9% in the boroughs). Season of Savings is very strong in the suburbs.
Broadway Week. Last fall (2014) for Telecharge shows 31% of the sales were to customers from the suburbs, 27% to out of town and 42.5% to city residents (23% to residents of the boroughs). Broadway Week is extremely strong in the city, especially in the boroughs.
If one looks further at the specific advertising media used by each program the geographical differences in the distribution of sales for the two programs are easier to understand. Each might be serving separate markets within the metropolitan area not well served by traditional Broadway advertising.
In case anyone thinks the distribution is different in the winter, 70% of the sales from Seasons of Savings for the winter 2015 program were from the suburbs, 16% were from out of town (we didn’t like this past winter in NYC why would anyone else?), and 14% was from NYC (9% boroughs). As for Broadway Week, 32% was from the suburbs, 22% from out of town and 46% from NYC (25% boroughs).
Both programs bring in customers who over time see another Telecharge Broadway show; they might see a Ticketmaster show but we can’t verify that.