The first results from our brand-new customer survey are in, and there is a lot of interesting information, which we'll be sharing with you over the next few months.
To start, we wanted to delve into how our customers feel about theatre websites. Since the web has almost completely replaced newspapers as the go-to resource to learn about what's playing, we wanted to know what our customers are looking for when they visit websites devoted to theatre, and how often they visit.
So why do they visit? Nearly 60% of respondents told us that when they search online for theatre, they've already decided they want to see a show, as opposed to just looking for Broadway news. This was especially true for New Yorkers (65%), compared with those who live outside the metro area (52%).
These figures represent a lot of customers who are following what's happening on Broadway and know they want to see a show, even out-of-towners. Which begs the question: How does that change how we message these potential buyers?
In addition, we asked those out-of-town theatre fans how often they visit theatre websites: 5% said more than once a week, 16% said weekly, 33% said monthly, and 40% said less often.