Posted by Brian Mahoney, Vice President – Ticket Sales
We're constantly trying to educate our customers that many Broadway shows have regular-price tickets under $60. While a lot of people take advantage of these lower prices, our survey indicates that 42% of customers do not know such tickets exist. And while awareness is fairly good among New Yorkers (65%) and suburban buyers (60%), almost half of our out-of-town customers had no idea they could get a Broadway ticket for under sixty bucks without a discount code.
We're constantly trying to educate our customers that many Broadway shows have regular-price tickets under $60. While a lot of people take advantage of these lower prices, our survey indicates that 42% of customers do not know such tickets exist. And while awareness is fairly good among New Yorkers (65%) and suburban buyers (60%), almost half of our out-of-town customers had no idea they could get a Broadway ticket for under sixty bucks without a discount code.
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