So where did they stay?
We asked some other questions of these out of town customers:
53% said yes.
So at least the subway takeovers and posters do reach out of town buyers.
Did you watch TV while here in NY?
53% on a TV
1.17% on a mobile device or computer.
Our audience is older so not that many may be sophisticated enough to consume TV the way some younger people do (or they like larger screen sizes as they are easier to see!). 46% said no.
During what time of day
7% During the day
4.37% Dinner time
86.4%. At night after returned home
So much for the morning news.
Did you visit Times Square?
79% said yes
What billboards did they see in Times Square?
22.4% Broadway shows.
12% Other billboards
Around the city did they see billboards or other outdoor advertising?
12% Other products