Posted by Brian Mahoney, Vice President – Ticket Sales
How do our out-of-town customers get to New York? Since so many come from the Northeast Corridor, we expected the answer would be train or car in most instances. But wait! Only 56% of out-of-town theatergoers arrived by train, car, or bus. 44% came by plane, meaning they were most likely overnight visitors.
Since so many out-of-towners are so-called "day trippers" from the Northeast Corridor, we wanted to see how many came to the city primarily to see a show. Indeed, 66% percent said the primary reason they came to New York was to see a show. Keep in mind, these are Telecharge customers who planned in advance.
So how long do these out-of-town customers stay? For the most part, customers split their answers among 2 days, 3 days, and 5 days or more. Most customers did not stay for just one night.
According to our survey, the most popular day to arrive in the city was Saturday, followed by Friday and Thursday. The other days trailed behind: Wednesday (14%), Tuesday (11%), Sunday and Monday (>10%).
Knowing where our out-of-town customers are from, when they arrive, and how long they stay can help tremendously when it comes to performance schedules, ad buys, and working with hotel and travel partners. And every little bit counts.